Here are some of the Key Designers from each Fashion Week showing the strongest print trends for Spring/Summer 2014.
Florals have continued to be a source of inspiration and have been reinvented for Spring / Summer 2014, Alberta Ferretti has used bright florals placement prints in folkloric inspired border and scarf layouts, which look great against the crisp white of the fabric Antonio Marras went botanical with illustrative landscapes and delicate roses featuring a delicate colour palette. As well as supersize cut out florals, that stand out against sheer fabric of the dresses. I can this being a big thing in formal wear for next summer.
While we see strong elements of digital print on the forefront from many designers, in particular London and New York with the likes of Mary Katrantzou and Clover Canyon leading the way with engineered prints. We have Matthew Williamson fighting the corner for the pen and paper. Matthew Williamsons’ collection has been hand drawn, hand dyed, hand cut and hand beaded. It has definitely paid off, while the computer is our best friend in helping us reach new heights in print and fashion creation, we cannot lose sight of the true craft of fashion, which is made by hand. In Matthew Williamson’s collection we see embroidered Dragonflies and Butterfly Wings, bold prints of flowers with this hand drawn sketchy character, the line together resembles a Wild English Garden. Effortlessly chic and extremely desirable.
Clover Canyon are one to watch out for, their showcase in New York fashion week showed great pattern on pattern and clever engineered prints inspired by the SoCal landscape and architecture, in particular the prints depict mid-century exteriors, swimming pools and the Hollywood Bowl. Some even incorporate architectural blueprints. The brand’s signature engineered prints are attached to looser silhouettes this season, achieving that laid back LA style. This collection is a wearable postcard for those who love California and its’ beauty as much as the designer herself.
Chalayan stood out at Paris Fashion Week, interpreting St Tropez scenes using out of focus photography in delicate pastel hues. Deck chair nautical stripes sit next to soft paint strokes of tropical imagery, combined with 3D multi-coloured textures. The models take off their coats that were lined with the same prints as their dresses to then, become a part of the dress as a voluminous feature attached by a secret seam down the back. Hussein Chalayan has produced a beautifully feminine yet thoroughly modern collection. Gimme gimme gimme!